AI New Product Challenge
Tinker @
2nd Prize
$250
Audience Choice
$100
1st Prize
$500
Rules
Step 1: Download and read the guide: “New Product Concepting in 10 Easy Steps”
Step 2: Create a novel new product consumer concept (MVC)
Step 3: Leverage AI with your HI and target a consumer persona for a product for the food & beverage market segment. You can use any General Mills brand or create your own!
Step 4: Submit a 2-page PDF entry: Consumer Concept + Consumer Persona
(see pages 10-11 of the guide for proper format and style)
Hint: Example submission on pages 10 & 11 of pdf guide below.
Pitch Rules
Step 5: Finalists will be notified on Wednesday, November 6, 2024
Step 6: Develop a 2-min (3 slides) pitch for the Finals on November 8, 2024
Slide Format
Slide 1: Consumer persona for a targeted market segment
Slide 2: New product consumer concept (MVC) for a product for the food & beverage market segment
Slide 3: Value Creation Support - why does this product deserve to exist in the marketplace?
Finals on November 8, 2024 @ 3:00 - 4:00 pm in The Toaster Innovation Hub
